Online marketing refers to the set of instruments and processes that are used to popularize a product or service through the internet. Due to the availability of extra marketing channels and tools like SEM and SEO, marketing efforts over the internet is rapidly gaining popularity. This form of marketing help business institutions to connect with potential customers and help in the development of the business.
1. A marketing campaign may reach to a larger audience at a very low cost.
2. Consumers of desired demographic profile may be targeted in a much more efficient manner.
3. Consumers may buy products or services at their leisure.
4. Availability of different tools like Pay per click advertisement, search engine optimization, Search engine marketing, etc, to market a product or service.
1. Get visible with SEO
Search engines are one of the most important tools to make a brand visible to its potential and existing consumers. The search engines link their consumers with the best possible option to make better user experience. So, it is essential that the content of a website should be as good as possible. Then one may link the user satisfaction with the search engines. However, search engine optimization is very competitive and a constant observation is required to rank at the desired place.
2. Visibility through SEM
Search Engine Marketing is a paid form of advertisement to make a website visible in the result pages of search engine. Paid search advertisements are examples of SEM. Here, a company pays each time any user clicks on the advertisement displayed on the associated sites of the search engine. This method of paying is termed Pay per click. Google AdWord is one of the most popular tools used by marketers.
3. Social Media Optimization
It is one of the mechanisms used by the marketers to gain popularity through social media platforms to increase awareness among target consumers about the product or service. This facilitates social visibility through customer interaction.
4. Social Media Marketing
It is used to elevate traffic in a website through the help of social media channels. It focuses on creating an effort to build content among consumers so as to spread the goodwill about the brand through electronic word of mouth on various social media sites.